Announcing the First-Ever Ranking of Europe’s 300 Largest E-Retailers

Introducing the 2011 Top 300 Europe
From the Publishers of the Top 500 Guide

Internet Retailer gets one question from subscribers more than any other: Does anyone publish profiles, sales rankings and other financial and operating data of the largest e-retailers in Europe that is anything like our annual Top 500 Guide, which profiles and ranks America's 500 largest e-retailers. Sadly, we have had to give a negative response—Until Now!

After more than six months of research, the Internet Retailer research team proudly announces the Premier Edition of the 208-page Top 300 Europe, which for the first time profiles, ranks and reveals previously unavailable details of the online sales, operating data and executive contact information for the 300 largest e-retailers in Europe. To order your copy today click here.

Why is tracking Europe's 300 largest online merchants so important for both American and European e-retailers? Because you will be surprised—maybe even shocked—by what our researchers found. The results of their proprietary research create competitive challenges—and opportunities—for American and European web merchants alike:

1.

The Internet Retailer Top 300 Europe reports that the Europe e-commerce market last year generated $182 billion in sales, more—yes, more—than the American e-retailing market, which last year had sales of $165 billion. What's more, Europe's e-retailers as a group grew 12.5% last year, despite a recession that paralyzed some of its governments. The Top 300 Europe identifies, profiles and ranks each of the leading competitors in this vital web retailing market.

2.

Fully 12% of e-retailing sales in Europe were generated by American-owned businesses, typically using subsidiary operations across the pond. Conversely, European e-retailers do very little business in the U.S. market. The message? All web merchants, and particularly those in the U.S. and Europe, need to think global, not local, because much more than store-based retailing, e-retailing knows no borders—online competition can originate from any country. The Top 300 Europe shows which American e-retailers are successfully competing in Europe.

3.

The U.K. e-commerce market grew 23% last year—double the rate of the European market as a whole. If you're looking to sell online in Europe, you have to know where the fastest-growing web retail markets are. The Top 300 Europe gives you the scoop on Europe's hottest online markets.

4.

Amazon.com, the online retailing leader in the U.S., is also Europe's largest e-retailer. Its online sales in Europe grew 35% last year to $12.6 billion. More than any other online merchant, Amazon is aggressively pursuing a global web retailing strategy. The Top 300 Europe reveals who else is pursuing such a global strategy.

5.

American e-commerce solution providers are the world leaders in web retailing technology, but they won't remain so unless they leverage their expertise in foreign markets. Conversely, solution providers in Europe need to know potential customers in their local markets to build a bigger local and regional user base from which to expand globally.The Top 300 Europe reveals which e-commerce technology vendors are providing solutions for Europe's leading e-retailers.

Look at the Competitive Information the Top 300 Europe Provides

The Top 300 Europe provides critical competitive information on the growth, make-up and leadership in the European countries that comprise the largest e-commerce market in the world. The new publication contains the following information on each Top 300 merchant:

Featured Data

  

Sample Profile Page

2010 Internet sales (basis of ranking)

  

Web sales from 2009 and annual growth rate

  

Country of origin

  

Profile of e-commerce strategy

  

Section on mobile commerce sites, apps and key features and functions

 

Parent company organization

 

Corporate information including headquarters address and phone

 

List of web site features & functions

 

Customer service features & functions

 

Monthly web traffic and unique visitors

 

Vendors used in 20 solutions areas

  

Conversion rate

  

Names and titles of top e-commerce management

 

Payment types, including cards accepted and alternative methods

 

Average sales ticket on web

 

Industry of corporate parent

 

Number of SKUs on the site

 

Merchandising category

 

Year launched

  

All URLs utilized

 

Social networks utilized