Company: Agilone
Speaker: Omer Artun, PhD, CEO |
A customer receives your email, does a keyword search, but ultimately buys in-store. Can you see
this customer behavior and attribute the relative
contribution to each marketing touch point? You
can't truly optimize your marketing spend until you can. Revenue attribution is
the foundation of marketing and impacts spend decisions, merchandising,
personalization, and campaigns. If your data management solution can't bridge
all online and offl ine channels and leverage advanced mathematics, you can't
correctly link purchases to marketing actions. Omer Artun, PhD., CEO of Agilone,
will share the latest thinking on how companies should tackle revenue
attribution to increase ROI. |
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Everything You Ever Wanted to Know About Revenue Attribution But Were Afraid to Ask
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Company: Baynote
Speaker: Carlos Carvajal, VP Marketing |
You're a merchandising expert. You know your company should be doing more to personalize your product recommendations and content. But you've hit a snag ... or two ... or six. The intensive analysis. The never-ending rule stacks. The baffl ing segmentation strategies. Take a break from walking the fl oor and get a roadmap to personalization success, including:
- The missing ingredient in personalization—intent—and why it's even
more important than user profiles.
- Why relying on rules-based approaches alone can get you in trouble—and
how to get out.
- How clicks and purchases can mislead you—and which 'micro-behaviors'
you're missing.
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Eight Common Mistakes in Personalized Merchandising (and How to Avoid Them)
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Company: CDC Software
Speaker: Gary Black, General Manager |
Online sales in the United States currently represents
30% of the global eCommerce marketplace, but the
international market remains virtually untouched by US
retailers because of cost, technology, and infrastructure
concerns. The opportunity to tap into this multi-billion
dollar market is often outweighed by domestic retailers' and manufactures'
lack of global ecommerce knowledge and best practices. In addition,
technology barriers like supply chain logistics, currencies, compliance,
customer care and fulfi llment can further hold back global expansion. Learn the strategies and successful best practices global e-retailers are
using now to gain international market share. |
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Global eCommerce Success Strategies
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Company: Certona & Soft Surroundings
Speakers: Meyar Sheik, CEO, Certona; Ellen Gooch, eCommerce Analyst |
By serving up product recommendations
that are unique to an individual customer,
online retailers can achieve increases in
customer loyalty and retention, while at the same time drive more sales and
conversions. But beyond product recommendations, success in personalization
can take on many forms. This session will feature innovative strategies
for measuring, optimizing and testing that can yield detailed and actionable
data. Learn how to harness the power of data-driven technology solutions
with the tried and proven merchandising strategies to achieve optimal results
on the web and across other channels. |
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Combining the Art and Science of Personalized Merchandising and Testing Strategies to Drive More Revenue Per Visit
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Company: CNET Content Solutions
Speaker: Eli Marcus, Senior Director of Products |
Eli Marcus, Sr. Director of Products at CNET
Content Solutions, a division of CBS
Interactive explores the importance of
content in ecommerce. The content on your website powers search, sways
opinion, draws users and sells your products and services. How can you make
your content more powerful? What lessons can we learn from brick-n-mortar
and how to use the unique power of the internet to go beyond the capabilities
of an in store experience store? Content is king; done wrong it will stagnate like
a page in a bad book, done right it will be your most powerful sales tool. |
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Importance of Content in E-Commerce
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Company: Internap
Speaker: Amar Khan, VP of Business Development, IP Services |
Poor website experiences causes lost revenue and
dissatisfi ed customers. Even one second delays can
result in a 7% reduction in customer conversion.
Delivering an exceptional web experience requires
using technology platforms wisely. In this session, Gemvara will discuss how
they utilize IT services from Internap to accelerate content delivery, prevent
downtime and improve web performance in order to create "me-commerce"
that integrates customers into the buying process, to deliver unique, customized
jewelry. Internap will address factors that cause latency and poor web
experiences and how retailers can use IT infrastructure to increase performance
while minimizing operational costs and capital investments. |
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When Every Second Counts: How to Ensure an Exceptional Online Shopping Experience
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Company: Kiva Systems
Speakers: Mick Mountz, CEO |
Top Internet Retailers including: Staples (#2), Offi ce
Depot (#5), Gap (#23), Toys R Us (#37), Saks Fifth
Avenue (#45), Drugstore.com (#46), Diapers.com
(5th fastest growing) and Gilt Groupe (14th fastest
growing) have all upgraded their operations to Fulfi llment 2.0 using Kiva
Systems' Mobile-robotic eCommerce pick-pack-ship solution. These leaders
enjoy 15 minute Click-to-Ship order processing. They are achieving order
accuracy as high as 99.99%. They are offering more products and categories
while turning their inventory more quickly, all while operating more productively
than their competitors. See how they do this through video footage of actual
operations and learn what Kiva's Fulfi llment 2.0 can do for you. |
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See How 10% of the Top 100 Fastest Growing Internet Retailers Are Changing the Game
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Company: metaLinQ
Speaker: Alex Hisen |
Learn 10 ways online retailers leverage social
networks to get more visitors and increase their
conversion rates. Discover the pros and cons of
different tools and approaches such as
Incentivized Product Sharing, Group Gifting, Gamifi cation, Distributed
Commerce, Facebook Stores, Outfi tting, Co-browsing, Social Wishlists,
On-site Social Merchandising and Near-Realtime Q&A. You will see
real-world examples and today's most advanced social shopping tools in
LIVE ACTION. This information-packed session will arm you with the
knowledge necessary to evaluate various social commerce vendor offerings
and how well they will fi t your site's needs. |
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10 Proven Approaches to Social Commerce
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Company: ShopIgniter
Speaker: Matt Compton, CEO |
Matt Compton, CEO of ShopIgniter, will
discuss the evolution of social eCommerce
through the story of Generation Orange CEO,
Alexandra Mysoor. As the head of a quickly growing eCommerce company
focused on providing sustainable products, Alexandra knew her customers
relied on their social networks to make purchase decisions that impact their
families. Join this session and learn:
- Generation Orange's social eCommerce evolution making it core to their
eCommerce strategy.
- Survey results that bolstered Generation Orange's eCommerce initiative.
- How the approaches to social eCommerce have evolved in the past
12 months and where they are heading in the next year.
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Generation Orange's Social eCommerce Evolution
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Company: UPS
Speakers: Sucharita Mulpuru, VP Principal Analyst, Forrester Research Inc. |
Sucharita Mulpuru, Vice President, Principal Analyst for Forrester Research, Inc, will provide key insights for e-retailers on when and how to best execute effective and profi table shipping promotions. The presentation is based on findings from a UPS-commissioned study conducted by Forrester Research on the effectiveness of free shipping promotions for Web retailers of varying sizes and business structures. Among the takeaways, e-retailers can gain insight for determining:
- Whether or not free shipping makes sense for their business model and products
- How to determine the true costs and benefi ts of free shipping promotions
- How to develop a free shipping strategy that maintains a positive customer experience without breaking the bank
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Smarter Strategies for Free Shipping
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