You've got questions, IRCE 2013 has answers

Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

Searching for success with the new Google Shopping
June 4, 2013 : 8:30 AM – 9:15 AM

Many retailers are scrambling to adjust to the loss of free clicks on the former Google product search listings.

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Creating consumer trust by beefing up your security and privacy
June 6th track F: 4:15 PM – 5:00 PM

E-commerce sites enjoy the trust of most consumers for a good reason: they are secure. But as the world has learned, computer security can be breached.

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45 tips in 45 minutes for creating
the ideal customer experience

June 6, 2013 : 1:45 PM – 2:30 PM

Speakers in this fast-paced session will share their first-hand experience on how retailers can push their order fulfillment and customer service operations to create a standout shopping experience.

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The big ones: Choosing e-commerce platforms, order management and other major systems
June 5, 2013 : 9:15 AM - 9:45 AM

E-retailers constantly face the challenge of keeping up with technology evolution.

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Growing pains: When to swap out your first e-commerce platform, or not
June 5, 2013 : 2:30 PM – 3:00 PM

E-retailers will share why they thought it was time to consider a platform move, how they went about researching and deciding, and what you should consider in making your own decision to move off or remain on your first e-commerce platform.

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Marketing in a foreign country: What you can and can't transfer from the US
June 5, 2013 : 1:45 PM – 2:30 PM

Our speaker will examine how e-mail, search engine optimization, pay-per-click search marketing, social and mobile marketing—and consumer responses to them—differ by market.

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E-retail competition moves to the last mile: Why CEOs need to rethink distribution
June 5, 2013 : 3:00 PM – 3:30 PM

E-retailing competition is quietly shifting to the last-mile contact with the customer as competitors are looking for new ways to differentiate their services and unlock the value of their inventory and network.

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Top e-mail marketing strategies for driving revenue this holiday season
June 5, 2013 : 4:15 PM – 5:00 PM

This session will share tips from the experience of hundreds of retailers during Q4 2012 and provide insights into how retailers allocated budgets and where they saw the most holiday season success.

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Mobile brings the web to the store
June 7, 2013 : 10:30 AM – 11:00 AM

A Walmart.com manager will provide a look at next-generation retailing, explain how Wal-Mart plans to deliver a best-in-class, in-store mobile customer experience and what resources are involved.

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Strategic planning: Equipping your business for e-commerce abroad
June 5, 2013 : 2:30 PM – 3:00 PM

A retailer who has made a major international expansion will share key elements that go into preparing for e-commerce beyond our borders.

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